von Briesen & Roper, s.c. commits $20,000 to HYFIN’s Black-Owned Small Business Initiative

Wisconsin-based law firm von Briesen & Roper, s.c. has committed $20,000 to support HYFIN’s Black-Owned Small Business Initiative, the station announced Tuesday. 

“von Briesen is dedicated to supporting programs that make big impacts on local nonprofits and organizations in our communities,” said Susan Lovern, President and CEO of von Briesen & Roper, s.c. “We do that through sponsorships and we do that through pro bono efforts. We felt that this opportunity was a perfect blending of two of our core missions and are excited to hear from new underwriters on HYFIN.” 

Because of the support from von Briesen, Radio Milwaukee is now able to offer on-air live reads on HYFIN at a reduced spot rate for any Black-owned business with 25 or less employees. 

“This sponsorable initiative is designed to help support small businesses and entrepreneurs in the Black community,” said Kris deFelice, Radio Milwaukee’s director of underwriting & partnership. “We are thrilled to have a partner like von Briesen to help underwrite the cost of this program offering for the community.”

In order to fully fund this initiative, Radio Milwaukee is seeking additional corporate or philanthropic monetary support. Interested entities should contact deFelice at [email protected]. 

Small businesses interested in reaching an engaged public media audience at reduced rates should contact [email protected] for program requirements and package details.   

HYFIN, NPR’s Black-led digital music and media movement, launched on Juneteenth Day 2022. The urban alternative channel from Radio Milwaukee can be heard online at hyfin.org, on-air at 88.9FM-HD2 and through the HYFIN mobile apps on Android or Apple devices.