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News

The Future Of Black Owned Media

todaySeptember 1, 2023

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    The Future Of Black Owned Media NPR

Byron Allen at the ceremony where his star on the Hollywood Walk of Fame was unveiled on October 20, 2021 in Hollywood, California.
Emma McIntyre/Getty Images
Byron Allen at the ceremony where his star on the Hollywood Walk of Fame was unveiled on October 20, 2021 in Hollywood, California. Emma McIntyre/Getty Images

While it may seem like Black-focused media is at a high these days, the reality is only 4% of all media in the U.S. is Black-owned.

Moreover, experts say that biased practices from advertisers make it harder for Black-owned media companies to be profitable.

NPR’s Eric Deggans talks to Byron Allen, about his ambitions to grow his media empire, hold advertisers to account, and control the narrative of how Black people are represented in media.

In participating regions, you’ll also hear a local news segment to help you make sense of what’s going on in your community.

Email us at [email protected].

Copyright 2023 NPR. To see more, visit https://www.npr.org.
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Written by: NPR

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