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Revolutionizing gaming: How Snoop Dogg and Cordell Broadus are empowering minority creators

todayNovember 13, 2023

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Snoop Dog & son launch Death Row Games
via Wikipedia

The world of gaming is about to get a fresh infusion of creativity and diversity, thanks to the latest venture by Cordell Broadus and his father, the legendary Snoop Dogg. Known for their impactful collaborations, the father-son duo is no stranger to the business sector, particularly in innovative and creative industries.

From Metaverse Ventures to Gaming Pioneers

As highlighted by AFROTECH, Cordell and Snoop have already made their mark in the metaverse. They launched an interactive dessert restaurant concept with Food Fighters Universe and introduced SUPERCUZZ, a unique comic-book-style NFT. Their journey in the virtual space has set the stage for their newest endeavor: Death Row Games.

Death Row Games: A Platform for Minority Creators

According to a press release sent to AFROTECH, Death Row Games is more than just a gaming company. It’s envisioned as a nurturing ground for minority creators and artists, allowing them to develop and publish games using the Unreal Editor in “Fortnite.” This initiative is not just about creating games; it’s about opening doors for diverse voices and visions in the gaming world.

Snoop Dogg and Broadus: Not New to Gaming

The pair’s foray into gaming isn’t a sudden leap. Snoop Dogg has had several collaborations with “Call of Duty,” and Broadus has been the creative director of a pioneering crypto gaming app, as reported by Blavity. Their cumulative experience in the gaming sector spans nearly six years, making them seasoned players in the field.

Building Their Own Legacy in Gaming

This new venture represents a significant shift for Broadus and Snoop. Moving beyond participating in the gaming world, they are now focused on building their own platform. “We’ve been creating games, and none of them has been published anything on a huge scale, but on a very amateur level,” Broadus shared with AFROTECH. This step towards building Death Row Games is about creating a space for diverse creators and telling stories that represent various cultures and communities.

The Father-Son Synergy

Working alongside his father has been an empowering journey for Broadus. As a consultant and advisor to Snoop Dogg, he has helped bridge generational gaps and bring fresh perspectives to various projects. This collaboration has not only been beneficial for Snoop but has also opened doors for Broadus, including consulting roles for the Tupac estate and other significant entities.

Empowering Each Other and the Community

This venture is more than just a business; it’s a movement. By empowering each other with new information and resources, Broadus and Snoop Dogg are setting an example of how generational collaboration can lead to innovation and inclusivity. Death Row Games isn’t just a gaming company; it’s a beacon for minority creators and a testament to the power of diversity in storytelling and game development.

Looking Ahead

As they forge ahead with Death Row Games, Cordell Broadus and Snoop Dogg are not just making games; they are shaping the future of gaming for minority creators. Their journey is a reminder that in the world of business and creativity, building a legacy means opening doors for others to follow.



Written by: HYFIN

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