YESTERDAY, TODAY, TOMORROW with 414 BIG FRANK

In this edition of Yesterday, Today, Tomorrow, Milwaukee’s own 414 Big Frank (@414bigfrank) sits down for a conversation that balances viral superstardom with the grounded humor of the North Side. The interview moves chronologically through Frank’s journey, beginning with his upcoming performance alongside Bossman DLow on February 28th, where he admits he still gets “the butterflies” before hitting the stage. He reflects on his early roots on 49th and Locust, describing how childhood sessions cleaning the house to the Gap Band and Isley Brothers instilled a “feel-good” rhythm in his DNA—though he jokingly notes the soul legends didn’t use as much profanity as he does today. Frank also credits the young success of Bow Wow as his primary inspiration to start rapping at age nine, leading to a career where he now “crowdsources” his creative process by DMing fans directly to ask what they want to hear next.

The conversation takes a hilarious turn as Frank details the “real-life” facts of his success, from his self-admitted “bad habit” for casino gambling to his refusal to pay $98 for a couple of oxtail orders at local spots. He shares the wild story behind his massive hit “There It Is,” revealing that he actually lied to producer Sonny Lou for days about finishing the track before finally recording it entirely at home. Frank gets candid about his “Yesterday” challenges, including a year-long Instagram ban that occurred right after Lil Uzi Vert DMed him for his number, and his drive to provide a “realistic” path for his two children. Closing out with a look at “Tomorrow,” Frank teases an upcoming experimental album and emphasizes that his ultimate goal isn’t just viral fame, but making sure the world knows the genuine, positive person behind the music.