The visionary who redefined the sneaker industry with Culture by (his own) Design

In the dynamic world of fashion and design, there are innovators who not only shape trends but also redefine entire industries.

Dr. Dwayne Edwards is undoubtedly one such visionary. Renowned for his groundbreaking contributions to the footwear sector, he has left an undeniable mark on the way we think about shoes. From his humble beginnings to founding the Pensole Footwear Design Academy, Dr. Edwards’ journey is a testament to creativity, determination, and the power of mentorship.

I sat down with him to discuss his history in the footwear industry as our city prepares to celebrate and attend Milwaukee Film’s Culture By Design Sneaker and Streetwear Summit on October 7. We also discussed what it felt like to be at the forefront of creating culture… by his own design.

View this post on Instagram

A post shared by Pensole Inc (@jemsbypensole)