Tractor Supply slashes its DEI and climate goals after a right-wing pressure campaign
A Tractor Supply Company store pictured in Pittsburgh in 2023. The chain announced a series of changes, including eliminating its DEI roles, in response to conservative backlash.Gene J. Puskar/AP Tractor Supply Company, which bills itself as the largest rural lifestyle retailer in the U.S., will eliminate its diversity, equity and inclusion (DEI) roles, withdraw its carbon emissions goals and stop sponsoring Pride events in response to criticism from conservative activists. […]
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