Beyonce unveils whisky that honors family’s moonshine legacy
Founder image photographed by Mason Poole. Bottle in hand image photographed by Julian Dakdouk. Beyonce is now getting into the whisky business. The multiple award-winning artist has partnered with Moët Hennessy, a division of LVMH, to launch SirDavis, a new American whisky brand. This collaboration marks a significant venture for both parties, combining Knowles-Carter's cultural influence with Moët Hennessy's expertise in luxury beverages.The whisky, SirDavis, draws inspiration from Knowles-Carter's family […]