HYFIN ECOMMERCE SUMMIT

Empowering Black Entrepreneurs in the Digital Economy

HYFIN’s E-Commerce Summit returns for its highly anticipated second year, bringing together Black small business owners for a day of strategic learning, connection, and digital transformation.

In partnership with 37 Oaks University, this immersive summit offers actionable tools and insights to help business owners launch, grow, and optimize their online stores. Whether you’re new to e-commerce or looking to scale your digital presence, this event will equip you with the knowledge and support you need to thrive in today’s competitive marketplace.

This year’s summit features:
digital selling, conversion, and marketing principles

• E-Commerce Fundamentals Training: Explore key digital selling, conversion, and marketing principles can access industry experts.
• Live Site Audits + Workshops: Evaluate your own e-commerce strategy with hands-on exercises including a conversion calculator, product description writing, and a digital readiness assessment.
• Expert Panel Discussion: Learn directly from seasoned coaches about trends, challenges, tools, and opportunities in online retail.
• One-on-One Coaching: All attendees can are a 30-minute personalized coaching session with an expert post-event.
• Growth Lab Access: A free one-month membership to 37 Oaks’ Growth Lab with on-demand courses, community support, and resources.

Plus: Every registered attendee will receive a free laptop courtesy of United Way’s Techquity program to support their digital journey.

Who Should Attend:
Black entrepreneurs and small business owners based in Milwaukee are businesses seeking to grow or launch their e-commerce business.

Capacity is limited to 75 participants. Early registration is strongly encouraged.

Brought to you by HYFIN, powered by Radio Milwaukee.
Supported by United Way of Greater Milwaukee & Waukesha County.

Together, we’re building an inclusive digital economy that centers equity, education, and Black entrepreneurship.