Radio Milwaukee’s new Urban Alternative channel HYFIN (WYMS-88.9FM HD2) will officially launch on Sunday, June 19, 2022 at 1 p.m. CST, the station announced Thursday.
HYFIN’s first hour of music will be specially programmed to reflect the diversity of Black culture. Each HYFIN team member will submit music for the hour and the first song will be by a Milwaukee legend.
The music programming in HYFIN will be approximately 60% female-identifying artists and 40% male-identifying artists. This is a stark contrast to most commercial urban stations around the country, which play predominantly male artists.
HYFIN is the newest Urban Alternative channel, an innovative, locally customized public radio format connecting to young, diverse audiences through the full spectrum of Black music. The Corporation for Public Broadcasting is providing initial support for HYFIN with a $450,000 grant.
The new channel will play music from at least two Milwaukee musicians each hour; and HYFIN’s “The Morning Mix” show will also be unique in that it will be unhosted with all music from 6 a.m. to noon.
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