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Code Switch

From the Confederacy to the White House: How Southern beauty traditions went MAGA

todayApril 4, 2026

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    From the Confederacy to the White House: How Southern beauty traditions went MAGA


What do the women in Bama Rush, beauty pageants and President Trump’s orbit have in common? Their look traces back to the beauty traditions of the white, antebellum South. We talk to Elizabeth Bronwyn Boyd, author Southern Beauty: Race, Ritual and Memory in the Modern South, about how nostalgia for a Southern past influences the aesthetics of today.

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HYFIN is a media movement from Radio Milwaukee.

Milwaukee’s only Urban Alternative radio station features the full spectrum of Black music beyond R&B and Hip-Hop plus Milwaukee music. HYFIN connects the culture with the latest Black culture news, podcasts and more. Listen to best hip hop & R&B, dance, Afrobeats and more!

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